Bounce - Franchise Experiential Leisure

Invest in the Future of Social Entertainment with Bounce - The Ultimate Competitive Socialising Franchise

Ready to serve up success? Bounce has pioneered the creation of the UK’s competitive socialising industry, blending ping pong, cutting-edge technology, and vibrant hospitality to create a high-energy, high-profit business opportunity. With a market worth £134bn and rapidly growing, now is the time to bring Bounce to your city and capitalise on this exciting trend.

In addition, we now have a Joint Venture (JV) opportunity for a high footfall ground floor venue in Central London, requiring only £1 million investment from a JV partner. Bounce will operate and leverage its existing customer base. The JV allows investors to partner with Bounce in a market they are well established in and can also be the perfect stepping stone to a wider investment or franchise.

Why Invest in a Bounce Franchise?

• Market Leader in a Booming Industry: Bounce operates in the UK’s thriving competitive socialising market, valued at £134bn in 2024, with a 40% rise in venue openings since 2018.
• Exclusive Proprietary Technology: Ping Pong X is Bounce’s cutting-edge AI-powered ball-tracking system, the only one of its kind in an entertainment venue.
• Diverse & Engaging Experiences: From Beer Pong and Games Gurus to Bounce Tournaments and "Beat the Robot," Bounce delivers thrilling, interactive social experiences.
• Proven Expertise & Track Record: Operated by State of Play Hospitality, pioneers in competitive socialising, Bounce has a history of creating profitable and innovative concepts.
• Broad Demographic Appeal: Bounce caters to a wide audience, making it perfect for corporate events, birthdays, date nights, bottomless brunches, live sports screenings, and more.
• Iconic, Instagrammable Venues: Bounce fit-outs are vibrant, design-led, and cost-effective, fostering immersive and memorable experiences for guests.
• Maximised ROI for Franchise Partners: State of Play Hospitality ensures best-value venue construction by constantly reviewing costs and supplier agreements.
• Optimised F&B Model: A simple yet high-margin menu featuring shareable pizzas and light bites complements the gaming experience, driving strong pre-booked revenue.
• Efficient Operations & Labour Management: Streamlined kitchen processes and smart batching allow for quick, scalable food prep with relatively low-skilled labour.
• Predictable Revenue & Cost Control: Pre-booked activities and bundled food and drink sales provide better labour and stock forecasting, enhancing cost control and profitability.

Recent Achievements

• Diverse Revenue Streams: A mix of social, corporate, and private hire bookings ensures venues stay busy throughout the week.
• High Investor Returns: Exceptional ROI has enabled consistent long-term business growth, both in the UK and internationally.
• Universal Customer Appeal: Bounce’s mix of dining, drinks, and entertainment fosters brand loyalty and strong social media reviews.
• Proven Business Model: With a successful track record in London, Bounce demonstrates consistently high-performance site economics.

About Bounce

Bounce is the ultimate ping pong experience in London. Established in 2012 by State of Play Hospitality, it pioneered the competitive socialising trend. With three prime London venues (Farringdon, Old Street, and Battersea Power Station), Bounce offers an electrifying atmosphere, perfect for all occasions.

At the heart of Bounce is Ping Pong X, an AI-powered ball-tracking system that enhances gameplay by keeping score and generating leaderboards. The demand for immersive experiences in the hospitality sector is growing rapidly, with the UK seeing a 38% rise in experiential leisure venues over the past five years, while traditional bar sales have declined.

Franchisee Support & Training

• Development Support: Access to finance and real estate networks. Assistance with site selection, approval, design, and tech installation.
• Operational Support: Proprietary Ping Pong X technology and booking system. Dedicated field support team with periodic operational reviews.
• Training: Comprehensive 15-day franchise training at a certified location. Online training resources and intranet access via Mapal™.
• Marketing Assistance: Access to brand marketing resources and annual campaign support. Product development and innovation strategies.

Franchisee Requirements & Day in the Life

Bounce seeks motivated partners with the experience and resources to scale the brand. Ideal candidates include:

• Multi-site operators of premium food and beverage brands.
• Private equity or corporate businesses with operational expertise.
• Industry veterans or entrepreneurs with strong leadership and financial backing.

Key requirements include local market knowledge, customer service excellence, and access to capital and property pipelines. Previous franchise experience is beneficial but not essential.

Managed Franchise and Joint Venture Options

In the UK, franchisees can invest in a Bounce location while State of Play Hospitality runs daily operations.

Venue Specifications

• Secondary spaces such as basements or back-of-building locations.
• 6,000 to 10,000 sq ft units with 11.5 ft ceiling heights.
• Low occupancy costs, driving high venue profitability.

Capitalise on the latest trend

Join the Bounce revolution and bring a high-energy, high-return entertainment experience to your market. Whether you’re a hospitality pro, investor, or entrepreneur, Bounce offers a unique, proven model primed for success. Don’t miss out—let’s talk today!